How To Run An Productive Marketing Meeting + Template
Why Marketing Meetings Are Important.
We already know what you’re thinking: another meeting? But stay with us, marketing meetings are the most important reoccurring meeting your organization needs to have in order to make sure the marketing plan that was set in place is actually moving your business forward.
In order for your organization to conduct and successful marketing meeting that your team doesn’t give a deep sigh when they see the calendar invite, is to keep the meeting extremely focused while creating a safe space for creative ideas to fly.
A marketing meeting done right should boost the productivity of your team and improve your marketing processes.
Read on to learn how to be the epitome of productivity. (We did not mean to rhyme so perfectly🤣)
Set an agenda for every meeting
The day before send out a detailed agenda of what your attendants can expect in the meeting and only discuss what’s on your agenda to be respectful of everyone’s time. Include the following:
Meeting name/type
Meeting goal
Metrics & KPIs review
Performance analysis
Achievements
Challenges
Goals & objectives review
Budget review
Ideas & issues
Takeaways
Next steps
Keep meetings short
Don’t be that guy. If a marketing meeting needs to take more than 30 min, this is an indication there is a deeper-rooted issue that is related to strategy or content. Those issues need to be addressed in a separate meeting away from your weekly check-in meeting.
Keep meetings focused
Use our Free Marketing Meeting Page, to streamline your talk time and get straight to the point on what everyone is gathered to discuss. You can always address side topics in a follow-up email or add them to the agenda for the next meeting. According to Co-Schedule, 15-minute meetings are often the sweet spot.
Only invite the people you need
The entire organization doesn’t need to be in your weekly marketing meeting. Include only the personnel that must be included as it pertains to your agenda.
Produce actionable takeaways from every meeting
In most cases, marketing meetings spend too much time on the problems and not enough time on making sure each team member knows what action items they are responsible for and why. Spend time delegating appropriately and ensuring everyone is on the same page to continue to carry out the marketing plan.
Celebrate success
And also track what’s going well. This will allow your organization down the line, to analyze the success of certain content or tactics and duplicate it to create more results-driven marketing efforts.
Download our Marketing Meeting Page and go ride into the sunset to productivity.🤠