We help community-focused organizations build momentum and trust through social-first strategy ,not traditional campaigns
Strategy with Heart. Execution that moves.
Built for organizations that want to lead, not just exist.
You’re not here to play small.
You’re here to influence, mobilize, and create real change.
Today, meaningful impact starts with being social-first. That means more than posting content, it means showing up consistently, earning trust, and engaging your community where attention actually lives.
Most mission-driven organizations are stretched thin. Limited time, limited staff, and limited in-house expertise make it hard to show up strategically, even when the mission matters deeply.
We believe organizations don’t fail because they lack purpose.
They stall because they lack momentum.
That’s where we come in.
Irene Marie helps community-focused organizations amplify their voice, strengthen relationships, and turn attention into action, through social-first strategy built for the real world, not agency theory
Our Services
Fractional CMO services
Strategic leadership without the full-time overhead.
Our Fractional CMO services give you senior-level marketing strategy, clarity, and direction, so your efforts are aligned, intentional, and actually moving the needle. We step in as a thought partner and execution guide, helping you prioritize what matters, focus resources wisely, and build sustainable momentum.
Best for organizations ready to grow but not ready to hire in-house leadership
Social Media Management
Social-first, not social-for-show.
We design and manage social strategies that build trust, spark conversation, and drive real engagement ,not just likes. From content planning to execution, we help you show up consistently and authentically, so your audience doesn’t just see you ,they connect with you
Fundraising & Impact Campaigns
Campaigns that people actually care about.
From Giving Tuesday to multi-channel initiatives, we build campaigns rooted in storytelling, strategy, and data. Our focus is on clarity and resonance, helping your message cut through the noise and inspire meaningful action.
Email Marketing
Turn communication into connection.
Email is still one of the most powerful tools you have ,when it’s done right. We craft thoughtful, strategic email campaigns that nurture relationships, activate supporters, and move people to act, whether that’s giving, showing up, or spreading the word
YOUR GOALS. OUR MARKETING.
Here's how it works:
01.
1. Clarify the Message
We start by understanding your mission, goals, and challenges then translate them into a clear, social-first message your audience actually understands and responds to. No jargon. No overcomplicating. Just clarity.
02.
Build Momentum
Next, we design a social-first strategy that shows up consistently, builds trust, and engages your community where attention already lives. This is where visibility turns into relevance and relevance turns into growth..
03.
Turn Attention into Action
Finally, we guide execution and optimization, helping you convert engagement into real outcomes, whether that’s awareness, participation, or support for your mission.
Ready to join La Familia?-Our Process
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1. Apply To Work Us
We start with a short application to understand your organization, goals, and challenges. This helps us make sure we’re the right fit and that we can genuinely support your growth before moving forward.
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2. Discovery Call
If it’s a fit, we’ll schedule a discovery conversation. This isn’t a sales pitch, it’s a strategic conversation to clarify what’s working, what’s not, and where social-first momentum can make the biggest impact.
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3. Review Your Strategy Proposal
After the conversation, we’ll put together a clear, tailored proposal outlining recommended next steps, scope, and investment. We’ll walk through it together so everything feels aligned, intentional, and actionable.
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Our Clients
Irene-Marie Co.
Marketing Campaigns That Create Momentum
We partner closely with our clients to clarify what impact actually matters — then design social-first strategies that turn ideas into measurable results. Every campaign is built with intention, rooted in empathy, and executed with precision.
No templates. No one-size-fits-all playbooks.
Just thoughtful strategy designed to help your mission move.
Christina Méndez
founder & chief marketing strategist
Irene Marie Co. is a social-first, impact-driven marketing agency built for organizations doing meaningful work. We believe empathy without execution falls flat and execution without empathy misses the point.
That’s why we create tailored strategies and campaigns that launch with clarity, grow with momentum, and sustain long-term impact all while honoring the heart of your mission.
The Momentum Library
