📣 Campaign Creation & Management
Get the internet talking about you
Whether you're launching a new product, promoting an event or running a mission-driven initiative, your campaign needs more than just eye-catching visuals and posting constantly. It needs strategy, storytelling, and structure. That’s where we come in.
From Giving Tuesday and year-end appeals to awareness months and capital campaigns, we design and execute purpose-driven, time-sensitive campaigns that not only boost donations but also foster lasting community connections.
At Irene-Marie Co., we don’t just create campaigns that make noise—we craft campaigns that make a difference.
🔁 Our A.D.E.™ Framework at Work:
Align: We collaborate with your internal team to understand the why behind the campaign, clarify objectives, and identify your audience’s emotional triggers.
Design: We map out a full creative direction—from messaging to content themes to rollout timelines—making sure every touchpoint feels intentional.
Execute: We launch, monitor, and adjust in real time. Paid or organic. Micro or macro. We keep it flowing, optimized, and aligned.
🛠️ What’s Included:
Campaign strategy & concept development
Content calendar & rollout plan
Copywriting (short-form & long-form)
Paid & organic media management
Asset creation (graphics, video, motion, etc.)
Influencer or partner coordination (if applicable)
Performance tracking, reporting & post-campaign review
🤝 Partnership > Plug-and-Play
We don't just take the reins—we ride alongside you. Whether you're a solo founder or part of a larger team, we make it a point to collaborate with your internal marketing staff, designers, or brand leads to ensure every campaign is cohesive and community-forward.
✨ Special Campaigns We Excel At
We’re experts at crafting campaigns that drive results, spark engagement, and make a real impact. Some of our specialties include:
Product Launches – Generate excitement and buzz around your new offerings.
Brand Awareness Campaigns – Elevate your brand and expand your reach.
Giving Tuesday – Turn the global giving movement into a cornerstone of your year.
Events & Galas – Create memorable experiences that elevate your cause and strengthen community ties.
Giving Tuesday Campaigns
Seasonal campaigns like Giving Tuesday offer a unique opportunity to connect deeply with your supporters—and to truly stand out, these campaigns require thoughtful planning, strong storytelling, and strategic execution. That's why we recommend starting your Giving Tuesday campaign planning as early as July. A fully dedicated, robust campaign built with a clear narrative ensures your message resonates and compels action when the time is right.
Giving Tuesday is the one day of the year where there are no objections to donations—everyone is ready to give, and it's your chance to truly capitalize on that momentum. We'll help you create a comprehensive campaign that builds anticipation, tells a compelling story, and drives results.
💙 Ready to Create a Moment That Moves People?
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Book a Free Discovery Call – and even if we’re not the right fit, you’ll leave with real clarity and next steps. That’s the Irene-Marie difference.